Apple TV Plus, Apple's new streaming service, will be launched on November 1, and the platform is their response to Netflix and Amazon as they begin to publish original content. According to reports, the technology company is considering using traditional cinema distribution plans to distribute original content. According to the report's plan, Apple's original films will be released in theaters 12 weeks before the release date on the streaming media platform. The decision could give Apple the upper hand in attracting talent to their studios against competitors like Netflix.
Netflix usually limits its theater time to 21 days, which makes it impossible for them to show in large national movie chains (such as AMC), which many filmmakers like. Apple will test this broader drama distribution plan in 2020, Sofia Coppola's "me in rock and roll.".
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